History
tells us that the use of the pub sign can be traced back to Roman Britain,
when early wine traders would hang vine leaves outside their premises
to highlight their wares and differentiate them from other sellers.
Later, medieval brewers would advertise their ale by hanging a sprig
of greenery on a wooden pole or a stake outside their house. This simple
use of green leaves would eventually germinate into the pub sign, which
soon became known as The Bush. This ancient practice still exists to-day
not far from the doors of the Cross Keys in Cusco. It is an Andean custom
in rural Peru to hang red flowers on the end of a stick to proclaim
that the local brew Chicha ( (Maize Beer) is on sale. The History of
pub signs like the Cross Keys reflect in modern day Peruvian rural life.
In
England, as most of the population of the day was illiterate, the inn
or tavern needed to ensure that it could be easily distinguished from
its rivals in order to attract custom. Many inns were actually religious
establishments that were duty bound to provide rest and shelter for
weary pilgrims and other travelers. They took on early Christian symbols
prompted by the pilgrims, that subsequently evolved into the familiar
pub signs such as The Angel, The Lamb, The Salutation, The Mitre and
The Cross Keys. The Cross Keys was a common sign in Christian heraldry
and referred to St Peter to whom Christ had said: "I will give
unto you the keys of the Kingdom of Heaven." These keys, one silver
and one gold, were always presented in saltire – the form of St Andrew's
Cross – and were first recorded as a pub sign in Leicester, England
in 1552. Although most trading establishments were banned from hanging
signs above the street – all too frequently a sign crashed down on somebody’s
head – pubs were exempt from this ruling. In fact, the pub sign had
become compulsory in 1393, when King Richard II passed an act decreeing
that all inns must display a sign outside their premises.
Although
The Cross Keys does not serve Andean maize beer and we cannot promise
you the Keys to the Kingdom of Heaven, we can promise a wide selection
of beers, wines, spirits and our famous cocktails. As in ancient times
we provide rest and shelter, albeit for a few hours, from the hustle
and bustle of Cusco City and a little bit of home. Peru is still there
when you walk out of the door!